Theory of Information Design: Communication

One theory of information design that is extremely important every day of our lives is communication. Our textbook states the following: “The central idea here is that information is made and unmade in communication–intrapersonal, interpersonal, social, organizational, national, and global. With this view of information, information design cannot treat information as a mere thing to be economically and effectively packaged for distribution. Rather, it insists that information design is, in effect, metadesign: design about design, design to assist people to make and unmake their own informations, their own sense” (Jacobson 42-43).

Basically, this theory states that we should not present information so it could go in one ear and out the other. We are given information to think and expand our knowledge on subjects. One perfect example is blogging. People write blogs to provide information on a variety of topics. Our classes, such as this one, allow us to write blogs where we have to expand our knowledge and provide an analysis of how we understand these topics. Students cannot afford for this information to go in one ear and out the other. With the practice of analyzing different topics, it can help us in the long run with real life situations as well, such as giving advice to family and friends. Without knowing how to analyze situations, we would not be able to provide advice.

I like the idea of how education allows us to learn about theories and apply to our real life situations. I have found that to be the case in several of my college courses so far. Real life can also be an education for us. Communication is also key in successful relationships. With a lack of communication and information, some relationships just may not work.

Jacobson, Robert. Information Design. Massachusetts: The MIT Press, 2000. Print.

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1 Response to Theory of Information Design: Communication

  1. I do appreciate the theory of Chaos, Order and Sense-making as described in chapter 3 of our textbook. For me, in short, information design, should communicate a point of view. Pointless chaotic verbal and design ramblings would leave viewers unable to grasp the message being communicated.

    The sentiment expressed in your blog that information cannot to go in one ear and out the other is very important. To quote Dervin’s Narrative No. 8, “Information is a tool designed by human beings to make sense of reality assumed to be both chaotic and orderly” (Jacobson 39) All of our thoughts are random, to effectively communication our inner chaotic opinions we must present them, to others, in an orderly fashion, when we fail to make that compelling argument, our viewers will let the information enter one ear and leave the other.

    You have done a great job presenting your order reality in a way I found compelling and at the same time following all 8 of Dervin’s Narratives.

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